ALDI Australia
Pointless Points

A points-loving nation is kicking its addiction.

Twenty million Australians are card-carrying members of a loyalty scheme, but the big supermarkets have a dirty little secret: one loyalty point is worth just half a cent. That’s why ALDI doesn’t have a loyalty scheme. They just offer the lowest prices all the time. So we wanted to set the record straight – you don’t need a loyalty scheme to save money.

The world’s first loyalty points calculator.

By combining supermarket spend data with loyalty scheme rewards, we proved just how pointless points really were.

→ Try it yourself 

And we struck a nerve.

The story was picked up by hundreds of media outlets, including an entire ‘Loyalty schemes’ segment on A Current Affair.