ALDI AUSTRALIA
Pointless Points
A points-loving nation is kicking its addiction.
Twenty million Australians are card-carrying members of a loyalty scheme, but the big supermarkets have a dirty little secret: one loyalty point is worth just half a cent. That’s why ALDI doesn’t have a loyalty scheme. They just offer the lowest prices all the time. So we wanted to set the record straight – you don’t need a loyalty scheme to save money.
The world’s first loyalty points calculator.
By combining supermarket spend data with loyalty scheme rewards, we proved just how pointless points really were.
And we struck a nerve.
The story was picked up by hundreds of media outlets, including an entire ‘Loyalty schemes’ segment on A Current Affair.
