BPAY
The rain has stopped but the bills haven’t.

Turning a bill payment platform into a donation tool.

Instead of talking about how easy BPAY makes bill payment, we proved it. By inviting Australians to use it not to pay their own bills, but the bills of the drought-stricken farmers everywhere.

Taking the outback, online.

A 4 minute documentary directed by Kyra Bartley of FINCH and photography by Joel Pratley was paired with an audio experience that launched online to tell the farmers individual stories.