Tourism Tasmania
Come Down For Air

A break from your ad break.

As soon as you step off the plane in Tasmania, you get a blast of pure, clean air. Your lung capacity improves and the knots in your shoulders disappear. It returns you to a more human state.

‘Come Down for Air’ recreates this feeling with a series of ads offering respite from shouty ads.

 

 

 

 

 

 

Visual Identity