Voyages Indigenous Tourism
Just Wow

Uluru lures tourists with new ways to experience ‘the rock’

How do you describe the slack-jawed, weak-at-the-knees wonderment of a place as special as Uluru? The first time you encounter it, a million words race through your mind, but all you can mutter are two: Just… Wow.

We challenged perceptions of Uluru as “just a rock” with a campaign set to a bespoke capella piece by the Anangu Iwiri choir. The song, in Pitjantjatjara, translates as “come and see our beautiful country.”