Long ideas in a world of short-term thinking. 


We’re in the memory business. It’s what sets BMF apart. It’s what drives us to create long ideas. What builds trustworthy brands. And what’s made us the most effective creative agency in Australia. Our multidisciplinary team of 130+ thinkers, doers and makers shape not only culture, but what people remember of it. Worldwide. We have the unique advantage of being part of a boutique Australian network with global offices we can align with, but one where everyone has a voice and every client is heard. That’s why we’re home to long ideas and long relationships. And together, we build businesses that last.

Live from Sydney

Stephen McArdle

Chief Executive Officer

Stephen has worked for some of the world’s best agencies and biggest brands for over 20 years, holding key leadership positions for the last ten.

In his time as Managing Director at BMF, he has guided the agency to the top of the industry. He launched the agency’s positioning as ‘The Home of the Long idea’, ensuring a focus on long-term effectiveness and enduring client relationships. This resulted in the agency being named Effective Agency of the Year in 2017 and 2019, as well as being crowned B&T’s Agency of the Year at the end of 2019.

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Christina Aventi

Chief Strategy Officer

A young veteran with 23 years’ experience, Christina started her career as a client at Unilever. She soon found a permanent home in the paranoid world of strategic planning and since then has contributed to award-winning campaigns at Cannes, Spikes, and One Show for the likes of Lamb, Weight Watchers and Solo.

A regular industry commentator and panelist on Gruen (ABC), Christina has led BMF to be the most effective agency in Australia, in 2017 and in 2019, two out of the last three years. She’s most proud of the multiplier effect of creativity delivering to that effectiveness result.

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Alex Derwin

Chief Creative Officer

Since 1998, Alex’s advertising career has taken him from the UK, to America and now Australia.

During his time at BMF, he has led ALDI to become the most creative account in the country – with 76 creative and effectiveness awards, including Cannes, One Show, AWARD Awards, LIA, Spikes Sirens and Effies.

Alex has played a key role in the agency’s new business success, winning TAL, Dulux, Agoda and Transport NSW and launching Australia’s largest life insurer, TAL, as a consumer-facing brand.

Derwin’s résumé includes award-winning work on Nike, Nestlé, Oak Milk, Toyota, The Star, St Vincent de Paul and The Observer newspaper.

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